On page, off page, tehcnical seo
At Zel Designs, we offer full turn-key Search Engine Optimisation services to our clients. We don’t believe in offering parts of a full project. Our SEO experts work within your budget to prepare a strategic SEO plan that combines all elements of SEO work for best results.
Discover what’s working—and what’s not
Our SEO journey starts with a full website check-up. We’ll identify what’s performing well and highlight areas that need improvement. From page speed to user experience and search engine visibility, this audit gives us the foundation to boost your online presence and help you get found by more of the right people.
Connect with the people already searching for you
We’ll find the exact words and phrases your ideal customers are typing into Google. With strong keyword research, we make sure your website shows up for the right searches—helping you attract more traffic, more clicks, and more leads that actually convert.
See what others are doing—and do it better
Wondering how your competitors are getting found online? We dig into what’s working for others in your industry, then use that insight to refine your strategy. It’s all about helping you stand out, reach more people, and stay one step ahead.
Create content that brings people in
Good content turns browsers into buyers. We craft SEO-friendly content that speaks your customers’ language, answers their questions, and builds trust in your brand. Whether it’s website pages or blog posts, we focus on quality writing that brings real business results.
Make every page work harder
We fine-tune your website so it performs better in search engines and offers a smoother experience for visitors. From page titles and meta descriptions to headings, images and internal links—every detail is optimised to help your site rank higher and convert better.
Build trust and authority across the web
Your online reputation matters. Through link-building, directory listings, and other proven off-site strategies, we’ll boost your website’s credibility and drive long-term growth. The more trusted your business is online, the better your chances of climbing the search results.
What we do
At Zel Designs, we understand that successful SEO is not a one-size-fits-all approach.
Our SEO services are designed to cater to the unique needs and goals of your business.
We focus on a comprehensive strategy that encompasses on-page, off-page, and technical optimisations, ensuring your website not only ranks higher but also attracts quality organic traffic.
On-Page SEO - On-site optimisation involves refining elements like title tags and content to enhance your website's visibility and relevance in search engine results.
Off-Page SEO - Off-site optimisation focuses on factors external to your website, such as backlinks and citations, influencing your search ranking positively.
Technical SEO - Technical SEO addresses backend optimisations, including page speed and site architecture, ensuring a seamless user experience.
SEO Copywriting - Crafting compelling content tailored for search engines and users.
Local SEO - Targeting local audiences to boost visibility in specific geographical areas.
value your time and expertise
Zel Designs is not just an SEO service provider; we are your dedicated partner in achieving online success.
Whether you need ecommerce SEO, national SEO, or local expertise, we have the skills and commitment to propel your business forward.
Reputation and Integrity - We are a reputable white hat SEO agency, committed to ethical and effective strategies.
Analytics-Driven Approach - Our deep dive into analytics ensures data-backed strategies for improved rankings and quality leads.
Continuous Improvement - We stay ahead with ongoing research and training to provide cutting-edge SEO services.
Time Savings - Focus on your core services while we handle your SEO strategies.
Expert Advice - Access the expertise of seasoned SEO professionals
Measurable Strategies - We create and implement clear, measurable SEO strategies.
Keyword and Competitor Research - Gain insights into strategic keywords and outpace competitors.
Why SEO is a good idea
Get found by the right people and turn traffic into long-term growth.
Increased Visibility - Show up higher in Google searches and attract more potential customers.
Better Quality Traffic - Reach people who are actively looking for your products or services.
Stronger Brand Trust - Higher rankings make your business look more credible and established.
Higher Conversion Rates - SEO brings in visitors who are more likely to take action on your site.
Long-Term Results - Unlike ads, SEO keeps working even after the initial setup is done.
Cost-Effective Marketing - Invest once and see ongoing benefits without paying for every click
Custom Strategy for Your Business - We tailor your SEO plan to your goals, industry, and budget—no templates.
Scalable Growth - Start small and build as you grow, with packages to suit every stage.
We have compiled frequently asked questions about Search Engine Optimisation and answered them for you.
There are three main types of SEO; on page, off page and technical. Although some people classify Local SEO as its own type making it four types of SEO.
On page SEO
Onsite or On Page SEO refers to optimisation relating to content on your website. For example your title tags, content, and more.
Off page SEO
Off site or Off Page SEO refers to optimisation of factors outside your website that influence your ranking in search results. For example your website’s backlinks or citations.
Technical SEO
Technical SEO refers to optimisation relating to your website’s backend. For example your page speed, site architecture, and more.
Other Types of SEO
SEO Copywriting and local SEO are also important elements in search engine optimisation and your online success.
We offer seo consulting services to clients who have ecommerce websites, service websites and informational websites.
SEO helps businesses rank higher in search engines, which in turn helps bring more targeted traffic to the website. Targeted traffic equals potential clients at the right time of the buying cycle. Combining multiple SEO tactics you will see increases in conversion rates.
Additionally, SEO helps build brand awareness for business. This is due to search engine users being more likely to trust a site that is on the first page of search engine results pages (SERPs) over brands that are not ranking.
One size definitely does not fit all in terms of SEO. We offer customised Search Engine Optimisation Services to suit your unique business needs and budget.
The cost of SEO varies depending on your services and business requirements. We do not offer SEO packages as we believe in strategically planning each project to get the best ROI. But since you are asking, pricing can range from cheap to advanced. As a guide, small to medium businesses could expect an SEO investment starting at $1,000 per month. If you are a large business you would expect to be investing up to $10,000+ per month. All prices vary due to industry, business model, competition, current SEO and client expectations.
If you are interested in finding out how our Search Engine Optimisation Services can drastically increase the quality of your leads, get in touch with us for a customised quote for your SEO strategy. Alternatively, you can view industry statisics on SEO costs at ahrefs.
As a guide for Zel Designs pricing, we work within your budget and discuss what we can achieve within your parameters.
Like anything, there is a plethora of information on the internet. When you search for ‘DIY SEO services’ you will find websites that are achieving the best SEO work. (Ironic) Can you do your own SEO? Sure you can. Should you, is another question. At the end of the day you need to find the time and commitment to research, learn and implement SEO strategies.
Whilst you might move the needle in rankings a bit, you may find the return on your time and effort is not as good as the ROI of an expert SEO agency. It takes time to master anything and SEO is no different. Time you could be spending on your services and products while an SEO expert drives traffic, leads and sales to you.
Top reasons why businesses choose an SEO agency:
This is a tough question to answer as it depends on keyword competition and the complex nature of the project. Good SEO results can be achieved on most websites around the 6 month mark. It can take up to a 1 year or 18 months for more complex keywords.
SEO success can be easily measured through free and premium tools. You can track rankings, conversions and SERP position. At the end of the day, the reason you are trying SEO is to gain sales. That is a great indicator.
No. We do not outsource our services to overseas companies. We never have and never will do this.
All of our SEO services are completed by us, a Central Coast SEO team.
SEO Service area
We offer a range of SEO Services to businesses in Australia with a local focus on the Central Coast, Newcastle and Sydney regions.
Being a Central Coast business we are conveniently situated for our of our local businesses.
We love our neighbours. Newcastle is just a short drive for us if we require a face-to-face meeting
We love our neighbours. Sydney is just a short drive for us if we require a face-to-face meeting
