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All about Zel Designs

Welcome to Zel Designs, a local design boutique specialising in Web Design and SEO. We are passionate about creating beautiful websites and building brands online.
Greer from zel designs sitting in a chair smiling

Behind the name

Our story

Zel Designs about us Greer Rowley
Greer from zel designs sitting working on a laptop looking casual

Zel Designs is more than just a business—it’s a name with deep roots in family. My mum used to call me “Zel” as a nickname—short for Greerzelda, Zelda, Zel. It was a family tradition of unique names, just like my kids and nieces, who go by Elfie, Peyty Pie, Jaffy, Jebby, and Phiphi Boo. When I started my website design business, I chose the name “Zel” without thinking too much about it. But over time, it has come to mean so much more, especially with the passing of my mum. Now, it’s a reminder of my why—family, connection, and authenticity.

When you work with Zel Designs, you’re not just getting a website; you’re working directly with me, Greer, the owner and designer behind it all. Every project is managed and completed by me, with occasional support from trusted local freelancers and small businesses—never offshore outsourcing. Quality, personal service, and strong values are at the heart of everything I do.

With experience building websites across various industries—including trades, builders, mortgage brokers, and building consultancy firms—I have a strong connection to the building industry. Having worked on the marketing and tender side of construction, I understand the space and know how to create websites that resonate with your audience. Whether you need a service-based site or an online store, Zel Designs is here to help your business stand out.

what we do

How can we help you

We work with businesses across the Central Coast including Gosford, Terrigal, Erina, Woy Woy, Wyong, The Entrance, and surrounding areas.
Websites are our JAM! 

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    Brochure website

    Showcase your business with a stylish, informative brochure website that clearly communicates your services and helps you stand out online. Perfect for service-based businesses like consultants, real estate agents, or local tradies.

    Request a quote
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    Ecommerce store

    Take your store online with a fully functional ecommerce website designed to drive sales and provide a seamless shopping experience. Ideal for retailers, boutique stores, and product-based businesses looking to grow their digital presence

    • Local shops

    • Clothing stores

    • Florists

    • Restaurants

    • Product based businesses

    Request a quote
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    VIP Days

    Unlock the full potential of your website and marketing with our VIP Days, where we work intensively on your business strategy, website review, and goal-setting. Perfect for entrepreneurs, small businesses, and growing brands looking to take their online presence to the next level.

    • Small businesses

    • Growing brands

    • Big business

    • Local business

    • Marketing teams

    Contact now

Why Zel Designs

There are a bucket load of website designers who work with various tools. It can be hard to work out who you should invest your hard earned money with.

We get it! We get caught in the trap as well. Now, we aren’t going to tell you that we are the best web designers on the Central Coast (there are some pretty good ones – like us!). But we will tell you what you will get if you choose to invest in us.

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While we don’t take ourselves seriously, we take your website and business VERY seriously.

We believe a website is the centre of all marketing and we want to nail it for you.

Let’s face it, your website build is going to take time and effort.

You need to find the right fit with someone you feel comfortable with. If you are chilled yet professional you’ll love our approach!

We don’t use the cheapest and chattyest products on the market. We do research into the best quality options so you are putting the best foot forward in the digital world.

We cross our T’s and dot our I’s to make sure your business is looking fine online!

Read the last two words of that sentence like fiiiiiiinnnnneeee onliiiiinnnnnneeeeee

When you invest your hard-earned money with Zel Designs, you should know that the end result will speak volumes for your business. None of those DIY website errors over here!

Greer from zel designs laughing

Our team

Meet Greer

A Central Coast local looking after local businesses.

  • Digital marketing enthusiast

    Greer is passionate about all things digital marketing and focuses on providing tailored solutions without pushing unnecessary services or inflated budgets.

  • Greer from zel designs sitting in a chair smiling
  • Strategic & holistic approach

    She believes in crafting marketing plans that suit your business needs, using a broad range of digital marketing tools rather than relying on just one approach.

  • Client-focused solutions

    With a customer-first mindset, Greer works closely with clients to execute strategy plans that align with their goals and budgets.

  • Web design passion

    She loves creating websites that are both functional and visually appealing—where aesthetics and functionality collide!

  • More than just work

    Greer is family-obsessed, a travel enthusiast, a netball fanatic, and a coffee lover.

  • Fun fact

    She’s a non-alcoholic drinker, and yes, there’s a story behind it! Ask her, and she might just share it. 😉

How we work

Our process

We understand your time is precious so we want to provide a smooth process that works for you.

  • Discovery & Planning

    First, we’ll have a chat about your business, goals, and what you need from your website. You’ll complete a short form to give us key details, helping us provide an accurate estimate.

    Book a call
  • Quote & Deposit

    Based on your needs, we’ll provide a clear quote. Once agreed, you’ll pay a 50% deposit to lock in the project. At this stage, you’ll also send through any content (like text, images, or branding assets) for your website.

    Request a quote
  • Design & Layout

    We’ll create a visual concept, choosing colours, fonts, and layouts to make sure your site looks and feels perfect for your brand.

    View our Portfolio
  • Building the Website

    Now, we turn the design into a real, working website, adding pages, images, and content to bring everything to life

    Learn terminology
  • Review & Launch

    You’ll review the site and provide feedback. We’ll make any final tweaks, then launch your website live for the world to see

    View our Portfolio
  • Support & Maintenance

    After launch, we’re here to help with updates, security, and any changes you need. Ongoing maintenance is optional but recommended to keep your site running smoothly.

    Learn more

Are you ready to get your business online?

Book a strategy meeting to discuss the right strategies for your business.