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Your marketing. Handled. Every month.

Marketing Retainer Consultant · Central Coast

Stop cobbling together a marketing plan from YouTube videos and late-night panic. Get a dedicated marketing consultant in your corner with 15+ years of real-world experience and a track record of results
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Behind the name

Most Central Coast small businesses are winging their marketing. Here's what that actually costs you

You’re posting on Instagram when you get a spare 10 minutes. Your email list hasn’t heard from you in three months. Your website hasn’t been touched since it launched. And you have absolutely no idea whether any of it is working.

Sound familiar?

You didn’t start your business to become a part-time marketer. But without consistent, strategic marketing, the kind that actually connects all the dots, your business stays invisible to the people who need you most.

That’s where a marketing retainer changes everything.

the inclusions

What's included in a Zel Designs marketing retainer?

Every retainer is tailored to your business, but the core services we work across include:

How much does ongoing marketing support cost?

Retainer plans built for Central Coast businesses

We offer flexible website solutions designed to fit where your business is right now and where it's heading.

Transparent, flexible, and designed to grow with you.

  • Foundation

    $1,800/month

    Best for: Small businesses that need consistent marketing support, strategic guidance, and someone keeping the wheels turning every month.

    Every month includes (up to 8 hours of hands‑on implementation):

    • Monthly strategy session (30 min)
    • Monthly performance report (website, SEO, social, email)
    • SEO monitoring and on‑page recommendations for key pages
    • Google Business Profile optimisation and posting
    • 2–3 hours of website design & development updates
    • 8 social media posts across 1–2 platforms (created and scheduled)
    • 1 branded email campaign to your list
    • Professional video creation not included. Can be priced separately
    • Ad spend, premium software, and major one‑off builds (e.g. full site redesigns) are quoted separately so we can tailor each retainer to your goals and budget.
    Book now

  • Growth

    $2,500/month

    Best for: Established service businesses and local e‑commerce brands ready to grow leads and sales with more proactive, integrated marketing.

    Every month includes (up to 16 hours of hands‑on implementation):

    • Monthly strategy call (60 minutes) with action plan

    • Detailed monthly marketing report and insights
    • Ongoing website UX improvements and new landing pages
    • SEO content creation (1 optimised blog or service/location page)
    • Technical SEO checks and fixes
    • 12 social media posts across 2 platforms, plus light community management
    • 2 email campaigns (newsletter + promo/education)
    • Setup or optimisation of 1–2 simple automations (e.g. welcome or enquiry follow‑up)
    • Professional video creation not included. Can be priced separately
    • Ad spend, premium software, and major one‑off builds (e.g. full site redesigns) are quoted separately so we can tailor each retainer to your goals and budget.
    Book now

  • Partner

    $3,800/month

    Best for: Businesses that want a long‑term marketing partner and “fractional marketing manager” to drive strategy, implementation, and ongoing optimisation.

    Every month includes (up to 32 hours of hands‑on implementation):

    • Fortnightly strategy sessions and priority support
    • Quarterly marketing roadmap and campaign planning
    • 8–10+ hours of website design, UX and development improvements
    • Advanced SEO: ongoing content, technical optimisation and local visibility
    • 16+ social posts across 2–3 platforms, with campaign‑led content
    • 3–4 email campaigns plus multiple lifecycle flows (welcome, nurture, reactivation, review requests)
    • Professional video creation not included. Can be priced separately
    • Ad spend, premium software, and major one‑off builds (e.g. full site redesigns) are quoted separately so we can tailor each retainer to your goals and budget.
    Book now

How we work

How does the retainer process work?

We understand your time is precious so we want to provide a smooth process that works for you.

  • Book Your Free Discovery Call

    We start with a relaxed, no-pressure 15-minute call to talk about your business, where you’re at with your marketing, and what you’re actually trying to achieve. No jargon, no hard sell — just an honest conversation to see if we’re a good fit.

  • Marketing Audit

    Before recommending anything, I take a proper look under the hood. I’ll review your website, SEO, content, Google Business Profile, and any existing marketing activity to identify what’s working, what’s not, and where the biggest opportunities are.

  • Your Custom Retainer Proposal

    Based on the audit, I’ll put together a tailored retainer proposal — the right plan, the right scope, and a clear picture of what we’ll focus on first. No cookie-cutter packages, no upsells you don’t need.

  • Kick-Off & 90-Day Game Plan

    Once you’re on board, we hit the ground running. We’ll lock in your 90-day marketing priorities, agree on how we’ll work together, and make sure everything is set up for a smooth, productive partnership from day one.

  • Monthly Execution & Implementation

    This is where the work happens. Every month, your strategy is executed, your implementation hours are put to work, and your marketing keeps moving forward — consistently and intentionally. No more falling off the radar.

  • Review, Report & Refine

    At the end of each month, you’ll receive a clear performance report covering what was done, what’s working, and what we’re adjusting. Marketing that evolves with your business — not a set-and-forget service.

Frequently asked questions about marketing retainers

We have compiled frequently asked questions about our marketing retainers and answered them for you.

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A marketing retainer consultant is a marketing professional you engage on an ongoing monthly basis to manage and execute your marketing strategy. Unlike a one-off project, a retainer gives your business consistent support, strategic continuity, and someone who genuinely knows your brand over time.

With a retainer through Zel Designs, you work directly with Greer — not a rotating team of account managers or junior staff. You get senior-level strategic thinking without agency overheads, and a consultant who is genuinely invested in your results.

Having a website is just the starting point. A marketing retainer ensures your website is working as hard as it can — supported by SEO, content, email, and social strategies that drive real traffic and real enquiries.

We recommend a minimum 3-month commitment to see meaningful results, but we don’t believe in locking businesses into long contracts they can’t get out of. Let’s chat about what works for you.

Greer has deep experience across building and construction, trades and home services, mortgage broking, retail, eCommerce, and professional services including accounting and finance.

Paid media management isn’t included as standard in the retainer, but we can coordinate specialist contractors for this where needed — particularly in the Premium tier.

Zel Designs is based in Avoca Beach on the Central Coast of NSW. We work primarily with Central Coast businesses but can support clients across Australia via remote collaboration.

Are you ready to get your business online?

Let's have a chat about what your website could be doing for you. No pressure, no hard sell, just a honest conversation about your goals.