Branding Agency

Our mission is to curate authentic and engaging brands that people will fall in love with. As a strategic branding agency we focus on building your brand’s digital footprint. We work with you in transforming your vision into captivating visuals to help you stand out from the pack.

Elevate your brand’s potential for success with a us, your Central Coast branding leader.

What we do

Quality Branding

We work with businesses to build strong, lasting brands.

Modern Branding

Our passion is creating long lasting brands destined for greatness.

Business Branding

Elevate your brand’s potential for success with a branding identity leader.



We create strong cohesive branding for businesses who want to stand out.

— Brand identity 

— Brand Messaging 

— Brand Strategy

— Brand Guidlines

Create social media accounts

We create comprehensive, authentic and engaging brands that are designed for success.

A vital aspect for any business is to establish a robust brand positioning, which enables them to stand out in the market and establish a distinctive and consistent brand image. The task involves more than just designing a logo or crafting a catchy tagline; it requires creating a coherent and persuasive narrative that mirrors the brand’s character and principles.

Central Coast Branding Agency

 It all starts with the perfect branding! At Zel Designs, we specialise in creating bold brands that stand the test of time. We understand that branding is the foundation of any successful business, and we’re here to help your business leave a lasting impression on your clients.

We are dedicated to crafting gorgeous logos that represent your brand and speak to your target audience. We will work closely with you to understand your business and create a branding strategy that perfectly captures your unique identity.

So, if you’re looking for branding that’s both gorgeous and lasting, look no further than Zel Designs. Contact us today and let us help you create a brand that stands out from the crowd!

What does a branding agency do?

A branding agency’s primary focus is to develop, execute and manage branding strategies for businesses. Branding services  include:

Brand strategy:
Developing a comprehensive strategy for the brand, including its positioning, target audience, messaging, and competitive analysis.

Brand identity:
Developing a visual identity system for the brand, including the logo, colour palette, typography, and other brand elements that create a distinct visual brand identity.

Brand messaging:
Creating a brand messaging strategy and guidelines to communicate the brand’s values, voice, and tone consistently across all channels.

Brand architecture:
Developing a strategic approach to organizing the brand’s offerings, sub-brands, and products.

Brand experience:
Creating an integrated brand experience across all touchpoints, including product packaging, website design, social media, advertising, and customer service.

Brand activation:
Developing and executing creative campaigns and experiences that bring the brand to life, engage the target audience, and increase brand awareness.

Brand management:
Ongoing management and maintenance of the brand, including monitoring its performance, measuring its effectiveness, and evolving the brand over time as needed.

A branding agency’s goal is to create a distinctive, memorable, and compelling brand identity that resonates with its target audience and helps the business achieve its goals.

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Branding has the ability to set you apart from the competition. Do you want to stand out?

Brand Strategy

Our team of experts will work with you to develop a brand strategy that aligns with your business goals and resonates with your target audience. We’ll help you identify your unique value proposition and craft a messaging platform that sets you apart from the competition.

Brand Identity

Your brand identity is the visual representation of your brand. Our team of designers will work with you to create a visual identity that reflects your brand’s personality and resonates with your target audience. From logo design to colour palettes, we’ll help you create a brand identity that stands out.

Brand Experience

Your brand experience is the sum of all the interactions people have with your brand. Our team of experts will help you create a brand experience that delights your customers at every touchpoint. From the design of your website to the customer service you provide, we’ll help you create a brand experience that keeps your customers coming back for more.


We have compiled frequently asked questions about branding and answered them for you.

Why is branding important?

Branding is crucial for businesses because it helps establish a unique and recognisable identity for their products or services in the minds of customers. A strong brand can differentiate a business from its competitors and communicate its values, personality, and promise. By building a positive perception of the brand, it can enhance customer loyalty and encourage repeat business.

Additionally, branding can help increase brand awareness, create a sense of trust and credibility, and establish an emotional connection with customers. A well-executed branding strategy can also lead to increased customer referrals and overall business growth. Overall, branding is essential to creating a successful and lasting business.

Do I need a branding agency?

Whether or not you need a branding agency depends on your business goals, resources, and expertise. If you’re looking to build a strong and recognisable brand that resonates with your target audience and sets your business apart from competitors, a branding agency can be a valuable asset.

A branding agency can provide expertise, creativity, and industry knowledge to help you develop a comprehensive branding strategy that includes everything from brand messaging and visual identity to marketing and advertising campaigns.

However, if you have a smaller budget or limited branding needs, you may be able to handle branding efforts in-house with the help of marketing or design professionals. There are also various branding tools and resources available that can help you develop a basic branding strategy.

Ultimately, the decision to hire a branding agency depends on your business needs and goals. If you have the budget and want to develop a distinctive and memorable brand that resonates with your target audience and helps your business grow, a branding agency may be a good investment.

How much does it cost to hire a branding agency?

The cost of hiring a branding agency can vary widely depending on a variety of factors, such as the agency’s location, reputation, expertise, the scope of work, and the size of the business. Generally, larger and more established branding agencies may charge higher fees than smaller and newer agencies.

Branding agencies may charge hourly rates ranging from $100 to $500 per hour or more for their services. Some agencies may also charge a fixed project fee for a specific branding project or offer monthly retainers for ongoing branding services. The cost of a branding project can range from a few thousand dollars for a basic branding package to tens of thousands or even hundreds of thousands of dollars for a more comprehensive branding strategy that includes a wide range of deliverables and services.

It’s important to note that hiring a branding agency is an investment in your business and its long-term success. It’s essential to carefully consider your business needs and budget when selecting an agency that can provide high-quality branding services within your budget.

What is a creative branding agency?

A creative branding agency is a type of marketing firm that specialises in creating and executing branding strategies for businesses. The agency typically has a team of experts, including designers, copywriters, strategists, and marketers, who collaborate to develop a unique and effective brand identity for their clients. They work closely with the client to understand their business objectives, target audience, and unique value proposition. The agency then creates various branding elements, such as logo design, taglines, brand messaging, colour palettes, and overall brand guidelines.

The goal of a creative branding agency is to craft a distinctive brand image that resonates with the target audience and sets the business apart from its competitors. The agency’s creativity and expertise in branding can help businesses establish a strong and memorable brand that drives customer loyalty and business growth.

Are you ready to take your brand to the next level?

Are you ready to take your brand to the next level?