Clear. Compelling. Connected.
Website content
We craft content that not only speaks to your audience but is optimised for search engines — helping your website rank, resonate, and convert.
Engage with visitors and keep search engines happy with our SEO Copywriting Services
Are you looking to boost your search engine visibility and drive conversion rates? Let’s chat about how our SEO copywriting services can help your business in the online world.
Work with a content writing team that offers scroll-stopping and conversion focused content for visitors whilst following SEO best practice guidelines.
Work with a content writing team that offers scroll-stopping and conversion focused content for visitors whilst following SEO best practice guidelines.
What we offer
Our Website Copywriting Services
We focus on creating engaging, conversion driven content that search engines and site visitors LOVE.
Fuel your visibility.
Blog post creation
We create blog content that supports your SEO strategy, showcases your expertise, and helps your site climb the Google ranks with purpose-driven topics.
Convert with confidence.
Landing page creation
Strategic, focused landing pages designed to guide your visitors toward action — whether that’s booking a call, signing up, or making a purchase.
Strategic content designed to grow your business
our SEO Copywriting services
At Zel Designs, we blend storytelling with strategy to craft compelling, SEO-optimised content that works just as hard as you do. From landing pages to blog posts, our copywriting services are tailored to attract, engage, and convert your ideal audience — all while staying true to your brand’s unique voice.
Whether you’re building a brand new website or refreshing existing pages, we help you communicate clearly and confidently online.
Conversion-focused. Search-optimised. Tailored to you.
Why choose us?
We’re not just writing for the sake of words — we write with purpose. Every piece of content we create is designed to rank well on search engines and resonate with your target market.
Here’s what sets us apart:
Conversion-first approach – We focus on content that turns visitors into leads, and leads into loyal customers.
Tailored to your brand – No cookie-cutter copy here. We take the time to understand your voice, audience, and goals.
SEO best practices – From keyword research to content structure, we write with Google and your customers in mind.
Wide content expertise – Whether it’s a homepage, a sales page or a blog series, we’ve got you covered.
When you work with us, you’re getting more than just words — you’re getting strategy, structure, and standout content that drives results.
Your content. Done strategically.
What are SEO Copywriting Services
Set Copywriting at Zel Designs includes the essential writing services you need to bring your brand to life online. These are perfect if you’re launching a new site or refreshing your current one — and want it done right.
Here’s what’s included:
Website content writing – Clear, consistent, and conversion-focused pages that reflect your brand and connect with your audience
Blog post creation – Regular content that boosts your visibility, drives traffic, and supports your long-term SEO strategy.
Landing page copy – High-impact pages designed to guide visitors toward action and generate leads organically.
Each service is backed by research, guided by strategy, and delivered with care — because we know your words matter.
SEO Copywriting – strategic connection through words
connect with your ideal client
SEO copywriting is not just about words; it's about strategically positioning your business for success. According to statistics:
Frequently Asked Questions
We have compiled frequently asked questions about SEO Copwriting and answered them for you.
Consumers trust Google and rely heavily on the platform to produce quality results. Not only that, consumers are using search platforms at a rate that exceeds the growth of organic social. Whilst we think there is a place for every marketing component, selecting the best plan for your business should always include a great SEO strategy. As part of this strategy, SEO content writing is one of the most important elements. Have you heard ‘content is king’ before?
In the SEO world, content is king. A good copywriter can create engaging and SEO friendly content that drives traffic to your site and converts visitors to clients, Additionally, words have the power to make or break a sale. What is the point of visitors on your website if you are not converting them. In our eyes, a good copywriter is definitely worth the investment.
Interested in content copywriting or SEO content writing services that can help your business grow online? Let’s chat about how our copywriting services can help you create a successful SEO campaign.
Like anything, prices vary due to experience and ability. Copywriting for websites can range from $70–$100 per hour for new and junior copywriters, $100–$150 per hour for mid-level copywriters and for a top-level copywriter you can expect to page around $150–$200 per hour.
An SEO Copywriters skills vary to the standard copywriting services. With SEO in mind we offer:
- Website content
- Landing pages
- Blog posts
- Content marketing
Standard copywriting services offer more options, for example company slogans and taglines, press releases and print marketing.
With the recent updates to Google’s ranking algorithm content is a huge factor. Nailing your ‘helpful content’ and positioning yourself as a leader in your field is a huge advantage for your search rankings. A good SEO Copywriter can help increase your websites exposure in search results.
SEO success can be easily measured through free and premium tools. You can track rankings, conversions and SERP position. At the end of the day, the reason you are trying SEO is to gain sales. That is a great indicator.
No. We do not outsource our services to overseas companies. We never have and never will do this.
All of our SEO services are completed by us, a Central Coast SEO team.
Our Service Areas:
SEO Service area
We offer a range of SEO Services to businesses in Australia with a local focus on the Central Coast, Newcastle and Sydney regions.
Central Coast
Being a Central Coast business we are conveniently situated for our of our local businesses.
Newcastle
We love our neighbours. Newcastle is just a short drive for us if we require a face-to-face meeting
Sydney
We love our neighbours. Sydney is just a short drive for us if we require a face-to-face meeting
Are you ready to get your business online?
Book a strategy meeting to discuss the right strategies for your business.